lauren london

The jewelry industry could certainly take a page from Ralph Lauren’s marketing book. The designer is giving passersby an opportunity to buy clothing from his Wimbledon line through a 78-inch lightweight touch screen displayed on the window of his London flagship store throughout the two-week tennis tournament.

With cutting edge sensory technology, Polo Ralph Lauren’s store window has also becomes a virtual store. Breaking newer grounds in the store window display style, you can now shop with the click of your fingers.

Check out this picture of this massive touch screen that Ralph Lauren have added to their flagship store in London to go along with the Wimbledon.

This is a good idea of making use of touch-screen technology to tackle window shoppers. Mr Ralph Lauren is converting a large window at its London flagship store into a giant touchscreen, to give you a different kind of “window shopping experience”. When you’re still wandering around in front of the big window of his shop...... Be sure....

cool, ain't it?